Insights

Selling where the conversation happens

Notes from the Viyn team on social commerce, customer conversations, and what we're learning building for African businesses.

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Traders and customers at a busy open-air market in Lagos, Nigeria
Founder story 3 min read

Every Unanswered Message Is a Lost Sale

Most small businesses aren't ignoring their customers on purpose — they're overwhelmed. Here's the problem that refused to go away, and why I started building Viyn.

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